31st March 2017

1ST March 2017 – London Live has been capturing the diverse nature of London, filming at various locations to celebrate its third birthday on 31st March.

Mud chute Farm

As part of a brand makeover London Live has been out and about London capturing the diversity and surprising nature of our Capital. The idents, shot by production company TellyJuice were shot at Mudchute Farm in Canary Wharf, Gainsborough Wharf in Hackney, Greenwich Market and the Bussey Building in Peckham.


Lucy Myers, London Live’s Programming Director, said “London Live has always been passionate about showcasing the capital in all its glory – celebrating the past, proud of the present and invested in the future. We felt East London was the perfect area for our theme on London as a-city of contrasts -offering surprises around every corner. From the hustle and bustle of Greenwich Market, to the serene nature of Mudchute Farm and the backdrop of commercial Canary Wharf,  East London has had a transformation since London 2012 and epitomizes what we’re trying to communicate.”


London Live – Freeview 8, YouView 8, Sky 117 and Virgin 159


You can watch our brand promo here


For further information please contact:

London Live PR Manager, Jenny Beckman

E:  T: 020 3615 1132


For our latest audience figures please read the attached document.


About London Live

London Live is London’s first TV channel, offering Londoners the latest in entertainment, news, current affairs and events.  London Live launched 31st March 2014. It is available on Freeview 8, YouView 8, Sky 117 and Virgin 159. London Live has shown steady growth over the last 23 months across the key measures of reach, share of viewing and commercial impacts. 2.5 million Londoners tune in per month, that’s 26% of all Londoners – of which 52% are ABC1. On an average week, London Live attracts more than a million viewers, more than some of the top media brands in the capital – ITVBe, W, Sky Atlantic, 5USA, Gold, Absolute Radio London, BBC London, Capital Xtra.  London Live is owned by ESTV which is 100% owned by Lebedev Holdings.

Gainsborough Wharf, Hackney

Greenwich Market